mBLISS-B

NMRR ID-22-02616-I2I (IIR)

Study No: NCT06293508 

Brief description: Late-stage presentation of breast cancer cases are on the rise in Malaysia. Encouraging breast screening practices can assist in early breast cancer detection. Literature has proven that behaviour interventions in the form of behaviour change health communication using social messaging applications is a viable strategy and potentially effective at motivating breast cancer screening among the public. Such studies are scarce in the South East Asian region, particularly in Malaysia, which is the prime motivation for the current study,

Based on this promising prospect, a randomized controlled trial was designed to study the effects of applying persuasive health communication materials to initiate behaviour change among a group of Malaysian women. Materials are delivered in the form of a health communication program over a social messaging application to promote breast cancer screening practices. The postulated hypothesis is that Malaysian women who are exposed to materials that are designed based on behaviour science and behaviour change principles will be nudged and hence more likely to attend breast cancer screening compared to a control group.

Initiating centre: Centre for Clinical Epidemiology, Institute for Clinical Research, NIH, Ministry of Health Malaysia

Phase of study: Phase 1 of project completed. Entering data collection phase for Phase 2 of project.

Recruitment of participants:

1. Phase 1: 41 subjects recruited
2. Phase 2: Pending recruitment

Research output: None at the moment

Sponsor: Ministry of Health Malaysia (MOH) Research Grant

Collaborators: 

1. Digital Health Research and Innovation Unit, Institute for Clinical Research, NIH, Ministry of Health Malaysia
2. Institute for Health Behavioural Research, NIH, Ministry of Health Malaysia
3. Family Health Development Division, Ministry of Health Malaysia
4. Universiti Kebangsaan Malaysia 

Contact details:  Nicholas Yee Liang Hing (nicholas.hingyl@gmail.com)